MA Ocean Plan development proceeded at a break-neck pace (18 months from start to finish) so it was essential to keep MOP Partners (and prospective partners) abreast of all events/meetings and their results in a timely fashion. With the transition to plan implementation and evolution, our communications goals shifted toward outreach about the individual components of CMSP (what the science and stakeholder projects do, how they all fit together to support improved ocean management and why it matters to specific stakeholder interests).
MOP Communications include: email distributions; website creation (for MOP/EEA) and maintenance; virtual and in-person meeting/workshop/event process design, facilitation and logistical support; design and distribution of project reports and meeting summaries; logistical and technical support for public listening sessions, public hearings, OAC and SAC meetings; the adaptation of planning science concepts for specific target audience groups; Partnership expansion and diversification; general public relations and outreach.
Role in Coastal and Marine Spatial Planning
Effective communication between stakeholders and planning authorities is essential to reduce potential conflicts/anxieties and enhance Plan efficacy.
Challenges & Applications
Ecosystem-based marine spatial planning (and the science on which it is based) is complicated and seemingly disconnected from stakeholder needs and interests—the challenge is to show how this work is relevant to people and how it supports productive economies and the ecosystems on which they depend.
Ocean management planning is a complex, multi-faceted process—ensuring that all MOP Partners are engaged is essential to building social capital and appropriately informing plan development, implementation and evolution.